Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Mobile Phone Accessories – Can You Easily Get What You’re After?

Today the mobile phone has become a necessity of modern life. In fact it has become so much a part of life that one can not imagine living without it. With the increased demand for mobile phones the need for appropriate accessories has also increased.

Types of mobile phone accessories

There are several kinds of mobile phone accessories. You can buy a wide range of mobile phone chargers, pouches, speakers, hands-free car kits, batteries, sim cards, screen protectors and memory cards, as well as many others. There are also a wide range of data cables available to ensure easier transfer of data for the discerning mobile phone user. You can also purchase a wide range of Bluetooth accessories such as Bluetooth headsets, hands-free Bluetooth car kits as well as other accessories.

Availability of accessories

For many users finding access to the right mobile phone accessories can mean having to browse many different websites to find the suitable kit. For example if you wish to buy a charger for a particular handset then you may not find it at every online mobile phone store. Most mobile chargers only work for a specific model or brand, so chances are you will need to buy the exact charger for your mobile phone. However, there are many online sites dealing in accessories which have a comprehensive selection and easy to use "product selectors" to help customers. You can buy everything from protective pouches to chargers or even Bluetooth accessories, all under one roof! Many sites will offer complementary accessories, especially if the mobile phone you've bought is a new or expensive model. Make sure you shop around to get the best deals!

Productive Domain Names – Uncover 5 Comprehensive Methods to Excel with Domain Names

There are so many considerations you need to keep in mind when choosing the perfect name for your website. It must be keyword-rich so it will be search-engine friendly and it must be easy to remember so it will be friendly to online users. These elements can tremendously help you drive highly targeted traffic to your website. There are also other methods that you would want to consider and some of them are the following:

1. Know the basic of domain naming. A website name can run up to 64 characters excluding the extension or suffix; it can contain letters, numbers, and other special characters. In addition, it cannot start nor end with hyphens and it is not case sensitive.

2. Know your target audience. Based on their preferences, you can make your domain name sound hip, sincere, formal, professional, upbeat, or conventional.

3. It must be short and promotes easy recall. You don’t have to use all 64 characters, in fact, you need to strive to keep it short as much as possible so it will be easy to remember. If you can create a website name using 5-7 characters, the better.

4. Insert keywords. Jumpstart your SEO campaign even before you launch your website by making your domain name keyword-rich. Download free keyword suggestion tools software online to identify the most searched keywords on your chosen niche. Try to incorporate the most popular keywords on your website name so it can secure good page ranking.

5. It must be descriptive. Online users must have a quick idea on what is your website all about or what you offer the moment they see your domain name. It must be highly related to your products and services.

Whip Yourself into Shape with Boxing Fitness

Everyone seems to be concerned with their health these days. And with good reason, since the advent of processed foods and the degree of pollution in our cities, people's health can really be in danger. To help combat these problems, health improvement facilities like gyms and spas have popped up on every street. But since traditional exercises are not really enjoyable many people prefer activities that allow them to have fun while keeping fit.

Hiking, ballroom dancing, rock climbing, and cycling are just a few examples of recreational activities that can also be enjoyable. Sports, weight training, and martial arts have also become popular ways of trimming down. One type of martial art type of exercise program which you might want to try is boxing fitness.

You might think of boxing as a violent sport. Professional boxing as seen in television is a dangerous sport reserved for athletes who train extensively to get in shape for their bouts. But unknown to most it can also be a satisfying and effective form of workout.

Boxing fitness involves hours of diligent training, cardio workout out and can even teach you additional self-defense. Boxing fitness improves your flexibility, agility, stamina and coordination. You do not need to have to go as far as fighting in the ring but a little sparring mixed in your routine can make for a fantastic workout.

Besides being a lot of fun boxing fitness also improves your self-defense skills. One look at professional boxers shows you that training allows you to withstand punishment and give back as much as well. Today's world can be quite dangerous and learning a practical martial art like boxing can really be useful. While you might not turn into the next Mike Tyson you can be good enough to keep your self safe on the street.

If you want to try it you can try local gyms to see if they have a boxing fitness program. If none are available you can hop online and do a search for "boxing fitness" to find a program and gym that are convenient for you. Put on those boxing gloves now and punch your way into an exciting way to be healthy.